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The Idea Program

Client Design Systems

"Go to the people
Learn from them
Love them
Start with what they know
Build on what they have
But of the best leaders
When their task is accomplished
Their work is done
The people will remark:
‘We have done it ourselves'."

2000 year old Chinese poem

In the Industrial Age, the architect led the client.
Unearth the foundations of what they want.
Size, price and appearance.
Own the process, control the result.

In the Information Age, the client leads the architect.
Systematize the design process, clientize the design system.
"Do it yourself!" said the architect to the client.
Construct a platform for how you live.
Who are you? What's important? How do you do?
Facilitate the process, give away the result.
"A Home-Office You Love" is a client design system.
Read the parable, complete the exercises.
A design brief in writing, in terms to design for.
Save a client money, spend their time.
Save your time for design.
Empower the client, a partner at work with you.
Productivity saving #1.
Where shall we save next?


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DYO: Design Your Own
The Future of Architecture Table of Contents
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