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The Idea Program

Going Beyond

The medium, or process, of our time - electric technology - is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action, and every institution formerly taken for granted. Everything is changing - you, your family, your neighborhood, your education, your job, your government, your relation to "the others." And they're changing dramatically."

Marshall McLuhan and Quentin Fiore, The Medium is the Massage.

Going beyond the Electronic Drawing Board is going beyond the mere happenings on a drawing board.
It encompasses all that architecture is.
People and Buildings.
Design and Money.
Materials and Construction.
Business and Industry.
The list goes on.
The key is the inter-relationship between the pieces.
The sum of the whole is greater than the sum of the parts.
Beyond the Electronic Drawing Board is an opening for creating architectural design systems that transform architecture.
It questions all that architecture is.
It questions all that design is.
The information structure.
The conceptual framework.
The construction materials.
The construction process.
An architectural business.
It is a new way of thinking about architecture.

The Future of Architecture Table of Contents
Next Article: A Mismatch of Technology


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