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The Idea Program

Information Structure

"With the coming of the Information Society, we have for the first time an economy based on a key resource that is not only renewable but self-generating... Running out of it is not a problem, but drowning in it is."

John Naisbitt, Megatrends.

In the Industrial Age, quantity was rewarded.
Production by mass was the operating practice.
You're only as good as your last job.

In the Information Age, quality is rewarded.
The physical manufacture is now presumed.
Shift to the information component.
Information is self-multiplying.
Generating information is now presumed.
Is its structure more content than the importance of information?
The structure of information is more important than its content.
Shape it, don’t fix it.
You're only as good as your current information.


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