intentions

the first intention of this text is to address the common occurrence of ‘future shock’ by providing a simple framework for those interested in comprehending ‘what is going on’.

Alvin Toffler in his famous book ‘Future Shock’ presented the case that it is not simply the direction of change that confronts us, it is the rate of change itself. His title ‘Future Shock’ relates to our experience of ‘Culture Shock’. When we visit a foreign country we are exposed to new and different ways of living and this can shock us to the extent that we can not participate in the everyday things that we normally do.
Taken literally, Toffler’s Future Shock suggests the rate of change coming at us is at such a pace that it shocks us, dislocates us and confronts us. Our experience is one of being lost even though we are still at home.
To quote Lewis Carroll in ‘Through the Looking Glass’, we “find ourselves in a wonderland, where everything is at once so familiar and recognizable, yet so strange and uncommon.”
The source of ‘future shock’ or ‘culture shock’ is that our concepts and thoughts about where things are and how we operate effectively are displaced. Our sense of effectiveness is damaged and our sense of our selves and our ability to cope is lessened in some way.
The underlying premise behind the notions of the Post Modern Society parallels this experience and much of this work is aiming to create new models that are more useful for us in the new world in which we live.
Technological change is a major driving force behind these changes and the world is screaming out for ways to relate to this flood of technological innovation.
This text is offered as an opportunity for you to update your mental models and look afresh at the new products and new technology that is popping up around us everyday.

Second Intention