conceptual design principles

This framework for contemporary design is based upon seven principles of information age technology.
As an access point for looking at the driving forces of, and the opportunities for predicting future changes, we have developed a model for contemporary design: ‘The Seven Design Principles’.
In contrast to traditional design principles that define the appearance of designed objects or a process for how to design, these principles derive from the technology that creates the design.
In this way, these seven principles describe the ‘qualities’ of the designs (or the finished product) and include a way of thinking rather than simply a description of a product feature.
They are intended as a conceptual framework and a starting point for brainstorming new opportunities and new products.