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location - introduction

This principle reflects that many of our activities are no longer location dependent.
This principle is perhaps most noticeable in the evolving workplace.
Prior to the Industrial Revolution, the majority of people worked in the fields adjacent to where they lived or worked in shops selling the wares that were typically produced on site.
During the Industrial Revolution, machinery, such as steam engines were used to create factories to produce the goods offered to the market. The factories needed workers to attend to the machines and this drew people from the countryside to live and work near the factories. The notion of ‘going to work’ began and our cities grew as more workers were attracted to the new workplace.
Today, it is possible for many workers to be able to perform their roles away from a central office. The use of mobile telephones, laptop computers and portable digital assistants makes it possible for people to work from home, from a car or even a café. The new electronic technologies are cutting the link to a physical office and allowing people to work independently of their business location.
This is the essence of this principle. New technology is developing that allows us to work, play and be independent of a fixed location almost anywhere on the planet. This is most prominent in the push toward globalization which we have used as the basis for the symbol for 'location'.

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