relationship marketing

Relationship marketing, often coupled with Customer Relationship Management software (CRM), aims to sell you products through establishing a personalized relationship between you the consumer and the manufacturer.
One example of this is when you sign up for a service on a website that then greets you by your first name each time you log onto that site. Amazon was one of the early adopters of this technology and each time I visit I receive a ‘Welcome Geoffrey’ as well as a list of suggestions on what I might like to read and buy based upon my previous purchases or stated interests.