walkman

The Sony Walkman was a breakthrough product that derives from thinking that runs in parallel with this text. It is also a great example of a ‘location’ product and shows what is possible with a little clever thinking. Technically, speaking, the walkman was not spectacular. The true genius was to pick up and run with the idea of having a portable stereo system. The walkman demonstrates what is possible by translating existing products into new forms in line with the ideas in this text.
The Walkman was also able to translated into the discman when CDs became popular and is now in the form of the minidisc using an even smaller cartridge.