relationship marketing

Traditional marketing is like television: one identical message is beamed to everyone. Today, particularly with the assistance of email and databases, personalized marketing has emerged. Personalized marketing is based upon the relationship between the seller and the buyer. It’s almost a return to the corner store, where the proprietor knows everyone’s name and their buying preferences. The better the relationship, the more likely they will buy more from you.
CRM stands for Customer Relationship Management. There is now a whole industry based upon the management the relationship of the buyer and seller.
A relationship implies two parties. The rise in asking for and seeking Customer Feedback is an important part of building the relationship with the customer. It is also a key part of the learning of any organization, learning how to improve and enhance your business.