infomerical

As distinct from a ‘commercial’, which is a pure advertisement which runs along the lines of ‘Hey! Here we are! Come and get it!’. An ‘informercial’ is literally a blend of information and commercial. This follows a marketing trend toward providing more ‘hard information’ to entice your customers. This may include details about the quality of your product (such as how many stitches go into your shirt) or about the company itself (such as how many nobel prize winners are on your staff). The game has shifted from ‘selling’ to your customers to ‘informing’ and persuading them.