The House of Profits

"A successful executive visited his old business professor while attending a class reunion. He glanced down at the corrected exams on the professor’s desk and exclaimed, "These exam questions are the same ones you gave us 25 years ago!" The professor calmly replied, "I know, I know. The questions are always the same, but today the answers are different."

Skip Weitzen, Hypergrowth.

How's business?
How's the housing market?
Up and down like an economy.
In the Industrial Age, the elite afforded an architect.
Others went to the suburbs.
Colonial look-a-likes on every corner.
Too expensive for an architect?
No, the design show was simply too slow.
Out of time, out of money, out of reach.
There goes the housing market.
Increase efficiency and new opportunities arise.

In the Information Age, architects design systems.
The architect implements the system or DYO.
The clients do it themselves.
The housing market is revisited.
The pot of gold is on every doorstep.
Architecture as business is design efficiency.
Accelerate the process, create new markets.
Franchise the architect.
If you don't, someone will.
Another sacred cow, sold at the market.


Related Articles: Design Systems, Part 2: Are architects too expensive? We suggest the answer is 'no - merely inefficient'. We look at the alternative - design systems.

The Future of Architecture Table of Contents
Next Article: Architecture as Information Business