The Feedback Spiral

There is no failure, only feedback.

Neuro-Linguistic Programming.

In the Industrial Age, feedback was known and not practised.
Too slow to be effective.

In the Information Age, feedback makes you God.
Evolve your own species of buildings.
Combine one part existing knowledge with one spiral of feedback.
Set the dial to feed forward to where it is going.
Update me!
Tell me more!
Post-occupancy studies - before the building leaves the designer's office!
The client is important because they pay for this project.
The building's users are more important because they will reward you with the next project.
When did you last speak with them?
Mary, Mary, quite contrary, how does your business grow?
Word of mouth is feedback.
Systematize and provide incentive.
A referral a day keeps the creditors away.


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